MANTA RAY BRANDING IDENTITY

Manta Ray is a brand identity concept centered around surfing culture. From wetsuits and surfboards to sunscreen, this Australian surf shop has all the necessities! Through our products and the importance of sustainability, we hope to bring a fresh new perspective to the surfing and beachgoer community at large. For the logo illustration, we started with a more realistic illustration of a manta ray. From there, we simplified it down to its most prominent, recognizable features for the final logo. Throughout the process of designing the logo, we went through a period of trial and error to find a simplified, yet interesting final product. Eventually, logo library was finalized for its ease when changing color depending on the design as well as its readability.